Leveraging Video Marketing for Business Growth in Central Oregon
Video marketing has become one of the most effective ways for businesses to reach new customers, increase engagement, and drive sales. In a market like Central Oregon, where small and mid-sized companies drive a significant portion of the economy, the ability to stand out, tell your story, and build trust is more crucial than ever.
The good news? Video helps you do all of that. And it’s more accessible than most business owners realize.
The ROI Is Clear—and Growing
Nearly 93% of marketers now say video marketing gives them a strong return on investment. That’s a sharp increase from just a few years ago, when fewer than 8 in 10 businesses believed video was worth it.
What’s changed? Technology has made video easier to produce. Audiences are consuming more video content than ever. And platforms like Google, Instagram, and Facebook now prioritize video in how they deliver content to users.
The impact is measurable:
• A website with video holds visitor attention 88% longer
• Adding video to a landing page can boost conversions by up to 80%
• Emails with “video” in the subject line get 19% more opens
• Social videos generate 12x more shares than posts with just text and images
For small businesses, this means more visibility, more leads, and ultimately more sales—without necessarily increasing your marketing spend.
Real Results Across Industries
Video marketing isn’t just for big brands. In fact, some of the most effective uses of video are happening in small and niche businesses.
A few examples from around the country:
• A construction technology company used a targeted video campaign to generate $6 million in new revenue
• A small online retailer selling custom lightsabers boosted conversions by 26% after adding simple product videos
• A fashion brand doubled their online conversions using short, clickable “shoppable” videos on their website
These are not high-budget productions. They’re strategic, clear, and tailored to the customer experience—something any local business in Bend or Redmond can replicate.
Your Customers Prefer Video
Central Oregon’s consumers are just like those across the country: they want information quickly, clearly, and in a way that feels engaging.
• 78% of people say they prefer to watch a short video to learn about a product or service
• 89% say watching a video has directly influenced their decision to purchase
• Viewers retain 95% of a message when it’s delivered via video (versus 10% from text)
Whether you’re explaining a real estate service, showcasing a product line, or walking viewers through a client success story—video builds trust and makes your message stick.
Getting Started Doesn’t Have to Break the Bank
Cost is one of the most common concerns we hear from business owners. But the barrier to entry for video is lower than ever. You can shoot high-quality footage with a phone, edit it with affordable software, and publish directly to the platforms your customers already use.
For those who want more polish, small production teams (like ours) offer scalable packages for everything from customer testimonials to web commercials.
And the return? Many businesses see results with just one well-placed video. In fact, some companies report a 19% decrease in cost per lead after integrating video into their marketing strategy.
Why Central Oregon Businesses Should Pay Attention
Bend and the surrounding region are full of entrepreneurial energy. But in a market where word-of-mouth and reputation matter, businesses need tools that help them connect—authentically and efficiently.
Video doesn’t just attract eyeballs; it builds familiarity and confidence. That’s especially important in an outdoor-oriented, locally driven economy like ours, where relationships and reputation play a big role in purchase decisions.
Whether you’re selling outdoor gear, real estate, professional services, or craft food and drink—video can help you reach your next customer faster and more effectively.
Final Thought
If you’re not yet using video as part of your marketing strategy, now is the time to start. Begin with one video: a service explainer, a client story, or even a behind-the-scenes look at your team. Measure the response. The numbers speak for themselves.
In today’s landscape, video is no longer a luxury—it’s a high-ROI investment that Bend, Redmond, Prineville, Sun River, Sisters, and all Central Oregon businesses can’t afford to overlook.
